MUGLER

Thierry Mugler is a French fashion designer and creator of several perfumes. His work has recently been popularized, thanks to the help of (recently named) Creative Director, and an inspiration of mine, Nicola Formichetti. The change in Mugler Group has brought a fresh, new look and a sleek menswear line. Here's a wiki bio on Thierry Mugler and the current MUGLER:

"Mugler was born in France on December 21, 1948. His passion led him to focus more on drawing than on school and at the age of 9, he began to study classical dance. Dance opened the doors to theatre for Mugler where he discovered lighting effects, as well as both costume design and stage direction. At the age of 24, Mugler decided to travel the world and left Strasbourg to go live in Paris. His magnetism and unique style created waves. This unique and shocking style was all hand-made and so he quickly and logically began designing clothes for a small, trendy Parisian boutique. At 26, Mugler, who was working as a freelance designer, began to work for a variety of large ready-to-wear fashion houses in Paris, Milan, London and Barcelona.
In 1973 Mugler created his first personal collection. The style of the collection was both sophisticated and urban, and went against the trends of the time. It embodied a return to the image of a sexy, Parisian woman, stylish, enticing and confident, who channeled much of the sober, timeless elegance of a Hitchcock actress. This first collection foretold of Mugler’s obsession with hyper-femininity. It affirmed his particular style, made of a timeless equilibrium between classicism and modernity. Melka Tréanton, a powerful fashion editor, helped launched his career. In 1978 he opened his first Paris boutique. At the same time, Thierry Mugler launched a collection for men. For this collection, he reworked classical masculinity giving it a definitively modern style. A clean, precise, structured cut which outlined a highly-recognizable silhouette: prominent shoulders, both "anatomical and classic", for a dynamic and slender look.
During the 1980's-1990's Thierry Mugler had become an internationally recognized designer and his collections garnered much commercial success. "

MY THOUGHTS ON MUGLER:

One of the overarching themes of my blog is the idea of evolution and change, reinventing yourself. MUGLER is becoming one of my favorite french designers, tied with Christian Lacroix and Chanel. Thierry Mugler is an inspiration to me because he took his passion and dream and made it into a reality. The 1970's was full of daring and outrageous clothing wear. Before Nicola Formichetti was named Creative Director, Thierry Mugler wasn't one of my favorites. However, when Nicola Formichetti recently became a big part of the company, he dropped the first name, and changed the brand's name to just MUGLER. He also added a menswear line. Smart move, Nicola.

RECENT NEWS

"In September 2010, Nicola Formichetti was announced to be the new Creative Director of the Thierry Mugler brand. He changed the brand name to MUGLER, removing the first name, and in January 2011, he launched the brand's first menswear collection.

" During early 2011 in Mugler's Fall/Winter fashion show in Paris, Lady Gaga walked the runway to the beat of new songs from her forthcoming Born This Way album. Formichetti, a frequent collaborator with Gaga, enlisted über-tattooed model Rick Genest to join the show as one of the featured models; the "Zombie Boy" also appears in the videos for Mugler's most recent advertising campaign as well as Gaga's "Born This Way" single."

Nicola Formichetti is creating a new name for MUGLER. With the help of Lady Gaga, MUGLER is becoming more widely known, at least in the non-fashion world. Here is some pics of Gaga in MUGLER.